kelseyads, Author at Kelsey

Make Your Brand Bold, Clear, and Direct

Posted on May 26, 2011 (September 29, 2015)

Sometimes you need to stick your neck out there and be bold, clear and direct. Your customers will take notice…and so will your competition. […]

4 Steps on Your Journey to an Enlightened Brand

Posted on May 19, 2011 (September 29, 2015)

Customers, partners, and prospects come in contact with your brand on daily basis in dozens of different ways. These areas of contact are called ‘brand touchpoints’ and should be managed as aggressively as you would manage any other marketing tactic – this is the process of brand development. Because there are literally dozens, and sometimes […]

5 Secrets to a Successful Mobile Marketing Campaign

Posted on May 17, 2011 (September 29, 2015)

Mobile marketing has grown rapidly in the last three years, primarily due to the staggering growth in smartphone adoption in the United States. According to ComScore, at the end of 2010 almost half of all mobile users were mobile media users (they browsed the web, downloaded applications, downloaded content, etc). Four of the top 5 […]

3 More Reasons Small Business Owners Should Blog

Posted on May 12, 2011 (November 24, 2013)

I’ve had more than my fair share of discussions with business owners who don’t have time to blog. They believe it to be an extravagance that doesn’t lead to direct sales, or worse yet, they have better things to do with their time. pamphlets and business cards still carry more importance. I guess because you […]

4 Ways To Put Facebook To Work For Your Business

Posted on May 5, 2011 (September 29, 2015)

Facebook is undeniably the most successful networking site ever. However, despite social media experts saying “you should have a Facebook page,” if you have no objective, what’s the point? Facebook is NOT pointless. If you have a plan with set goals – as you would with any marketing strategy – your chance of running a […]

How Internal Brand Development Helps Your Business

Posted on April 19, 2011 (March 18, 2014)

Aside from advertising, employees are the first contact customers have with your brand. Making sure employees deliver a consistent brand experience goes beyond well-documented processes and checklists. Consistent brand delivery is a product of an intentional internal brand development process which helps employees to hear the brand, see the brand and ultimately live the […]

“Marketing Doesn’t Work” or So They Say

Posted on April 12, 2011 (September 29, 2015)

“Marketing Doesn’t Work” or So They Say Business owners are always looking for new ways to build brand awareness. Whether they’re providing the best goods and services in hopes of increasing word-of-mouth marketing or running a multi-dimensional marketing plan, most owners are doing something. The question is, are they doing it consistently? Some have larger […]

5 Easy Steps to Better Social Media Marketing

Posted on March 16, 2011 (November 25, 2013)

Are you new to social media marketing? Do you need a refresher of best practices? I recently attended the Marketing Professionals Digital Marketing Forum in Austin, TX, and I wrote down some points that stood out for me on the topic of social media best practices. Whether you’re developing a social media strategy for your […]

Building (and Delivering) a Memorable Brand. It’s Not Just for the Big Boys.

Posted on March 9, 2011 (November 24, 2013)

No doubt you’ve heard the famous stories of “over the top” customer service a select few brands are famous for. Ritz-Carlton allows up to $2000 in discretionary spending by any employee to make a guest’s concern better. Zappos employees are empowered to assist customers, no matter what, even if they buy from another company. Nordstrom. […]

Location-Based Ads: What’s All The Hype About?

Posted on March 3, 2011 (November 24, 2013)

As the mobile web continues to evolve, the door of opportunity remains open for interactive marketers. Analysts are already proposing companies will spend $1.8 billion dollars on strategies like location-based advertising by 2015; and with so many new ways of connecting consumers with their peers and places of interest, it is no surprise everyone is […]

Author: kelseyads

Posts by kelseyads