kelseyads, Author at Kelsey

The Mobile Disconnect: 4 Things Small Businesses Can Do to Create Big Opportunities!

Posted on February 15, 2011 (November 24, 2013)

Many large companies are taking advantage of the great opportunities the mobile web provides. They are optimizing their existing sites for mobile, they’re tapping into mobile advertising, mobile landing pages, mobile applications, and so much more. Conversely, smaller businesses are on the exact opposite end of the spectrum; they are not adopting this technology as […]

Kelsey Launches New Troup County Archives website

Posted on January 19, 2011 (November 24, 2013)

Kelsey has launched the new website for Troup County Archives. The Troup County Archives provides a central location for the permanent preservation of historical papers and assists in the management of local government records for Troup County, Georgia. Their facilities are located at 136 Main Street in LaGrange. The Troup County Historical Society is a non-profit […]

Lead, Follow, or Get Out of the Way!

Posted on December 21, 2010 (November 24, 2013)

Great brands continue to thrive for years after their introductions. Others don’t. The great ones control categories and set examples for others to try and mimic. Brands like McDonald’s, Ralph Lauren and Apple are emblematic of great brands. Why do these enduring brands continue to exist? I believe it is in their brand leadership. There are […]

Top 5 Location-Based Services (#mobile)

Posted on November 23, 2010 (November 24, 2013)

It’s no secret that location-based social networks are growing in popularity and usage. While planning your mobile web strategy and assessing mobile marketing opportunities, don’t forget about these services. People are interacting with your company on Foursquare, Gowalla, Yelp and more. If you’re not there to monitor reviews and provide feedback, you’re missing the chance […]

3 Reasons Long-Term Domain Registrations Make Sense

Posted on November 18, 2010 (November 24, 2013)

If you have ever marketed your business online, chances are you’ve bought more than one domain name over the years. It’s important to periodically review all of your domains, even the old ones pointing to a micro-site promotion you ran eons ago. If you don’t, you may be losing out on traffic, money, or even […]

Exercise Good Judgement, Then Stretch!

Posted on November 11, 2010 (November 24, 2013)

The desire to stretch a brand outside of core offerings seems to be a temptation that big companies struggle with at one point or another. Instead of capitalizing on what the business does best by innovating the core product and delivery, they try to use a high level of name recognition and brand equity in […]

McDonald’s MeEncanta.com Goes Mobile

Posted on November 8, 2010 (November 24, 2013)

McDonald’s now reaches Hispanic consumers on smartphone devices through mobile-optimized advertising on MeEncanta.com (a sister site of McDonalds.com). Through digital media buys and redirected mobile traffic from MeEncanta.com, mobile Hispanic consumers are directed to targeted, landing pages optimized for smartphones. These mobile landing pages feature full-length video playback of national advertising messaging and are offered […]

Got Good Customer Service? Me Too.

Posted on November 3, 2010 (November 24, 2013)

Adology recently posted a blog entry entitled Marketers Promote Customer Service as a Competitive Edge. In it, an Empathica study suggested companies should begin promoting exceptional customer service as a way to separate themselves from their competition in the marketplace. Indeed, customer service is an important component of the entire brand experience. But should we […]

Define your Brand Advocate

Posted on July 29, 2010 (November 24, 2013)

Have you ever sat down and defined your brand advocate? Not just a broad description of your brand’s target audience, but a rich definition of the perfect individual that reflects your brand? Many clients we work with find this very unnatural: they are absorbed in age bands, income ranges, and socioeconomics tags. If you feel […]

Kelsey Launches New Houze & Associates Website

Posted on May 21, 2010 (November 24, 2013)

Kelsey has worked with Houze & Associates – a company specializing in the evaluation, design, and administration of employee benefit plans for employees throughout the Southeastern United States – since 1999. As part of an effort to broaden visibility and increase awareness of their offerings, Houze asked Kelsey to assist in developing a brand development […]

Author: kelseyads

Posts by kelseyads