Kelsey was recently notified that we had won three silver Davey Awards for our work on the West Georgia Health website, the West Georgia Health Continuing Care brochure and the Capital Investment Services sales kit. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather […]
The LaGrange Symphony Orchestra today launched a new corporate logo, marking the most dramatic change in its visual identity in the 25-year history of the organization. With a modern and dynamic design, and bold new color, the logo better reflects the corporate brand today. Announcing the new design, LaGrange Symphony Orchestra Executive Director […]
Read More… from Kelsey Creates a New Visual Identity for LaGrange Symphony Orchestra
Kelsey was notified in June of 2013 that we had won two Silver Awards from the W³ Awards for our work on the West Georgia Health website and Hills & Dales Estate website. The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing […]
In February of 2013, Kelsey Advertising & Design was awarded two silver awards and one gold award from the American Advertising Federation of Chattahoochee Valley. The American Advertising Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all […]
Before you embark on an extensive brand loyalty campaign, do an assessment of your customer lifecycle and fix any problems first. […]
Read More… from Don’t Start a Brand Loyalty Campaign Until You Read This
You’ve read about my thoughts on brand positioning and its importance. This past weekend the NFL put on a clinic in positioning and communication. […]
Read More… from A Brand Positioning Class Courtesy of Romeo & Mike
Any company can find a way to simplify their customers’ interactions, engage socially or personalize their experience. Once they do, increased brand loyalty will follow. […]
Read More… from How to Build a Low-Cost Brand Loyalty Program
The SMART method is great, when the brand tactics you’re creating are part of a multi-layered, inter-departmental brand strategy, SMART isn’t a 100% fit. […]
Implementing a new brand development strategy can be a daunting task, and it can be easy to drown in a sea of details, personalities and complications. […]
Read More… from 3 Tips to KISS Your Brand Development Strategy
Even if your business is unique when compared to the competition, your sales staff needs to be framing the message correctly. […]
Read More… from Mr. CEO: Don’t Let Your Salespeople Position Your Brand