Developing a brand that customers can connect with, celebrate, and persuade their friends to use is a marathon. Since your brand is reflection of everything you do over and over day in and day out, it’s easy to fall off the wagon. Here’s eight bad habits that will crush your brand development efforts. Bad Habit […]
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If there’s one thing that our social media accounts have taught us, it’s that you can’t afford to send traffic directly to your social media accounts any longer. At this point, using your marketing dollars to send your customers to your Facebook page, Twitter feed, Pinterest boards, or YouTube channel is foolish. It’s just too […]
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You may be new to the digital marketing space, or you may be a seasoned veteran. Either way, you’re going to have a digital campaign that will under-perform your expectations. If your strategy and creative are on point, you might be overlooking some easy fixes. Here are four easy things to look for in […]
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For years, marketers have been saying “next year will be the year of mobile” and ever year, we have gotten closer and closer to that point. But despite the massive increases in mobile adoption, decision makers (especially small business owners) have been hesitant to embrace mobile. No, next year will not be the year of […]
You’ve spent thousands of dollars on newspaper ads, your radio ads are in heaving rotation across the dial, and you even wrote a big check to redesign your website. So where are all the customers? Why isn’t the cash register ringing? Your advertising may not be the problem. It might be the result of a […]
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Mobile marketing’s true power lies in how well it integrates with other forms of marketing. Here are a few tips for putting it to work for you. […]
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As you have already heard a hundred times, a blog is an essential part of your online strategy. Not only does the blog let your customers know what your company does, it highlights your insights and ability. It also serves a more important purpose. Your blog provides valuable keywords that visitors surfing the Internet are […]
How much research do you do before you run an ad? Before you post on Facebook? Before you plan your biggest fundraising event of the year? Many times as business owners and marketers we work in a vacuum. We concentrate hard on the task at hand, and are driven to get “the next big thing” […]
I recently had a customer who insisted on putting a mission statement on the website homepage. To them, they believed it was an important step in the customer's pre-purchase decision process. No. I'm sorry. Your mission statement is lame. Customers don't care about a mission statement, or a vision statement. Chances are […]
Over the last decade, the way we communicate with each other has changed. Some think the digital world around us has made advertising more complicated, but the fundamentals remain the same. Integrating newer online techniques with more traditional offline methods can help your business grow and allow you to communicate with customers in more ways. […]
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