Blog Archives - Page 10 of 17

Brand Clarity: Write an Obituary for Your Business

Posted on December 16, 2013 (December 11, 2013) by kelseyads

Get started on that obituary, and tell the world why your business was important to customers and why there’s void left by its death. In doing so, you’ll have a better idea of what you should be concentrating on and how to better differentiate your company from your competitors. […]

Improve Your Customer Experience like Amazon; Minus the Drones.

Posted on December 9, 2013 (December 11, 2013) by kelseyads

Amazon has tipped their hand, but don’t run out and buy drones. Instead, concentrate on improving your website’s customer experience in 4 critical areas. […]

Still A Fan Favorite: Volkswagen’s “The Force”

Posted on January 30, 2013 (July 10, 2015) by Andy Fritchley

We’re fast approaching the advertising spectacle of 2013, also known as Super Bowl. Once again a great set of advertisements will be interrupted by a meaningless football game. […]

What’s the Korean word for Relevant? Is it Kia?

Posted on December 21, 2012 (September 29, 2015) by Andy Fritchley

Kia is one of the fastest growing automakers in the world in no small part to its savvy advertising packed with fun, entertaining, and relevant messaging. […]

Don’t Start a Brand Loyalty Campaign Until You Read This

Posted on November 29, 2012 (March 31, 2016) by kelseyads

Before you embark on an extensive brand loyalty campaign, do an assessment of your customer lifecycle and fix any problems first. […]

Robot, Bonsai Tree and Airline Safety.

Posted on November 26, 2012 (December 11, 2014) by Andy Fritchley

In the name of safety, airline passengers should closely regard safety presentations, but who can blame inattentiveness when uninspired content is delivered with little enthusiasm and zero creativity? Delta changes all that. […]