You’ve read about my thoughts on brand positioning and its importance. This past weekend the NFL put on a clinic in positioning and communication. […]
Read More… from A Brand Positioning Class Courtesy of Romeo & Mike
Coke Zero and James Bond team up with a experiential marketing campaign letting consumers tap into their inner James Bond by racing through a train station. […]
Read More… from James Bond, Coke Zero and exclusive Skyfall tickets.
Any company can find a way to simplify their customers’ interactions, engage socially or personalize their experience. Once they do, increased brand loyalty will follow. […]
Read More… from How to Build a Low-Cost Brand Loyalty Program
The SMART method is great, when the brand tactics you’re creating are part of a multi-layered, inter-departmental brand strategy, SMART isn’t a 100% fit. […]
Implementing a new brand development strategy can be a daunting task, and it can be easy to drown in a sea of details, personalities and complications. […]
Read More… from 3 Tips to KISS Your Brand Development Strategy
Do you have confidence that you deliver a phenomenal experience every time someone interacts with your brand? […]
Even if your business is unique when compared to the competition, your sales staff needs to be framing the message correctly. […]
Read More… from Mr. CEO: Don’t Let Your Salespeople Position Your Brand
For your brand development strategy to be truly effective it must result in strong communication and positioning that lasts. […]
Read More… from How To Build a Brand Development Strategy That Works
Consciously and systematically creating an army of brand champions with an internal branding strategy translates into real dollars at the register. […]
Read More… from How an Internal Branding Strategy Rings the Cash Register
Consumers aren’t ready to abandon sales and discounts yet. After a bold move by company executives to eliminate discounts racks and the word “sales” from JCPenney lexicon, the company is now doing an about-face on previous initiatives. […]