Conditions must be right, not perfect, in order for your brand development venture to be successful. Before you begin, you need to get real and ask yourself these five important questions. […]
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Your company’s customer experience can be any combination of hundreds of touchpoints and interactions. These experiences go on before, during and after the sale. Each can be treated in one of two ways – as a sales driver, or a brand builder. […]
It’s a fact – Building a strong brand drives higher profits directly to your bottom line. Although it’s a long process, getting there doesn’t have to be difficult. In fact, you can boil your brand development plan into two distinct parts – defining your points of distinction and then proving each one of them on a […]
Read More… from A Rock-solid Brand Development Strategy Is Simple. Really.
One of the hottest comedians in the US, Louis CK, conducted an experiment to see what would happen if he independently created and sold a DRM-free video of unaired material direct to consumers on his website for $5. Standard sales of comedy specials would typically cost about $20 per video, the videos would not be […]
Read More… from Give a Little, Get a Lot: A Comedic Brand Building Experiment
Are celebrity endorsements a thing of the past? A brand marketing dinosaur? I say No, and I’ll tell you why. Celebrities are cool. Celebrities are recognizable. Celebrities are dumpster fires just waiting to happen. Americans are obsessed with fame. How else do you explain American Idol, The National Inquirer, TMZ, and Celebrity Apprentice? The […]
The following is an excerpt from our newest e-book on inbound marketing. Download it here. Inbound marketing is the act of attracting prospects and customers through the publishing of ideas, expertise, articles or other original content that educates your audience. If done correctly, this “earned media” technique results in more leads and sales. For example, […]
Read More… from Pull. Don’t Push. Inbound Marketing and Why It’s Important
The National Football League – commonly referred as the NFL or just ‘the league’ – is a favorite pastime of mine. Throughout the year, pro football is the prime mode of entertainment for millions of fans worldwide. Primarily I enjoy the exceptional product the NFL puts on the field. Any given Thursday, Sunday, or Monday, […]
Read More… from Brand Crisis Averted: How the NFL stuck it to the New Orleans Saints
From the moment a new employee starts their job, they begin on a journey. The ultimate destination for every employee is that they become a brand-driven employee. During the process, there are three A’s to remember. Aware First an employee must be immersed in the positive practices and processes that make your company what […]
While designers, illustrators, and fine artists are all creative, each have a very different creative process. Most of us only pay attention to the end result while the process is often ignored or neglected. Glenn Griffin and Deborah Morison examine these possibilities and trends in their book “The Creative Process Illustrated: How Advertising’s Big […]
Developing a brand that customers can connect with, celebrate, and persuade their friends to use is a marathon. Since your brand is reflection of everything you do over and over day in and day out, it’s easy to fall off the wagon. Here’s eight bad habits that will crush your brand development efforts. Bad Habit […]
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