If there’s one thing that our social media accounts have taught us, it’s that you can’t afford to send traffic directly to your social media accounts any longer. At this point, using your marketing dollars to send your customers to your Facebook page, Twitter feed, Pinterest boards, or YouTube channel is foolish. It’s just too […]
Read More… from Don’t Promote Social Media with Your Brand Marketing Dollars!
JCPenney is heading in a brave new direction by rethinking their entire brand strategy and style. […]
Read More… from No more discount racks? Has JCPenney lost their mind?
You may be new to the digital marketing space, or you may be a seasoned veteran. Either way, you’re going to have a digital campaign that will under-perform your expectations. If your strategy and creative are on point, you might be overlooking some easy fixes. Here are four easy things to look for in […]
Read More… from 4 Holes in Your Digital Marketing Strategy and How to Plug Them
For years, marketers have been saying “next year will be the year of mobile” and ever year, we have gotten closer and closer to that point. But despite the massive increases in mobile adoption, decision makers (especially small business owners) have been hesitant to embrace mobile. No, next year will not be the year of […]
You’ve spent thousands of dollars on newspaper ads, your radio ads are in heaving rotation across the dial, and you even wrote a big check to redesign your website. So where are all the customers? Why isn’t the cash register ringing? Your advertising may not be the problem. It might be the result of a […]
Read More… from Is Your Local Advertising Strategy Stalling?
Mobile marketing’s true power lies in how well it integrates with other forms of marketing. Here are a few tips for putting it to work for you. […]
Read More… from What to Consider When Integrating Mobile Into Your Marketing Mix
As you have already heard a hundred times, a blog is an essential part of your online strategy. Not only does the blog let your customers know what your company does, it highlights your insights and ability. It also serves a more important purpose. Your blog provides valuable keywords that visitors surfing the Internet are […]
QR codes are rapidly changing the method by which we receive and process information. Advertisers and manufacturers are quickly adopting this technology for everyday use. […]
Read More… from QR Codes: Don’t Be Surprised When You Start Seeing These Little Beauties!
How much research do you do before you run an ad? Before you post on Facebook? Before you plan your biggest fundraising event of the year? Many times as business owners and marketers we work in a vacuum. We concentrate hard on the task at hand, and are driven to get “the next big thing” […]
I recently had a customer who insisted on putting a mission statement on the website homepage. To them, they believed it was an important step in the customer's pre-purchase decision process. No. I'm sorry. Your mission statement is lame. Customers don't care about a mission statement, or a vision statement. Chances are […]