From a young age, my mother and father taught me not to judge others — judge not how others look. Judge not by what others say. This is a good policy and I commend my parents for instilling this in me. However, I now realize that in the big bad world of branding and advertising, […]
Over the last decade, the way we communicate with each other has changed. Some think the digital world around us has made advertising more complicated, but the fundamentals remain the same. Integrating newer online techniques with more traditional offline methods can help your business grow and allow you to communicate with customers in more ways. […]
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Sometimes you need to stick your neck out there and be bold, clear and direct. Your customers will take notice…and so will your competition. […]
Customers, partners, and prospects come in contact with your brand on daily basis in dozens of different ways. These areas of contact are called ‘brand touchpoints’ and should be managed as aggressively as you would manage any other marketing tactic – this is the process of brand development. Because there are literally dozens, and sometimes […]
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Mobile marketing has grown rapidly in the last three years, primarily due to the staggering growth in smartphone adoption in the United States. According to ComScore, at the end of 2010 almost half of all mobile users were mobile media users (they browsed the web, downloaded applications, downloaded content, etc). Four of the top 5 […]
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I’ve had more than my fair share of discussions with business owners who don’t have time to blog. They believe it to be an extravagance that doesn’t lead to direct sales, or worse yet, they have better things to do with their time. pamphlets and business cards still carry more importance. I guess because you […]
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A truly extraordinary brand begins to decline into mediocrity once a mindset of ‘good enough’ is accepted in its company culture. Truly exceptional brands never stop getting better and continually look for ways to improve. ‘Good enough’ is just another way of saying, ‘I am content with meeting expectations.’ Typically, meeting expectations makes great business […]
Facebook is undeniably the most successful networking site ever. However, despite social media experts saying “you should have a Facebook page,” if you have no objective, what’s the point? Facebook is NOT pointless. If you have a plan with set goals – as you would with any marketing strategy – your chance of running a […]
Read More… from 4 Ways To Put Facebook To Work For Your Business
Aside from advertising, employees are the first contact customers have with your brand. Making sure employees deliver a consistent brand experience goes beyond well-documented processes and checklists. Consistent brand delivery is a product of an intentional internal brand development process which helps employees to hear the brand, see the brand and ultimately live the […]
Read More… from How Internal Brand Development Helps Your Business
“Marketing Doesn’t Work” or So They Say Business owners are always looking for new ways to build brand awareness. Whether they’re providing the best goods and services in hopes of increasing word-of-mouth marketing or running a multi-dimensional marketing plan, most owners are doing something. The question is, are they doing it consistently? Some have larger […]