Are you new to social media marketing? Do you need a refresher of best practices? I recently attended the Marketing Professionals Digital Marketing Forum in Austin, TX, and I wrote down some points that stood out for me on the topic of social media best practices. Whether you’re developing a social media strategy for your […]
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No doubt you’ve heard the famous stories of “over the top” customer service a select few brands are famous for. Ritz-Carlton allows up to $2000 in discretionary spending by any employee to make a guest’s concern better. Zappos employees are empowered to assist customers, no matter what, even if they buy from another company. Nordstrom. […]
Read More… from Building (and Delivering) a Memorable Brand. It’s Not Just for the Big Boys.
As the mobile web continues to evolve, the door of opportunity remains open for interactive marketers. Analysts are already proposing companies will spend $1.8 billion dollars on strategies like location-based advertising by 2015; and with so many new ways of connecting consumers with their peers and places of interest, it is no surprise everyone is […]
Read More… from Location-Based Ads: What’s All The Hype About?
Many large companies are taking advantage of the great opportunities the mobile web provides. They are optimizing their existing sites for mobile, they’re tapping into mobile advertising, mobile landing pages, mobile applications, and so much more. Conversely, smaller businesses are on the exact opposite end of the spectrum; they are not adopting this technology as […]
Read More… from The Mobile Disconnect: 4 Things Small Businesses Can Do to Create Big Opportunities!
Kelsey has launched the new website for Troup County Archives. The Troup County Archives provides a central location for the permanent preservation of historical papers and assists in the management of local government records for Troup County, Georgia. Their facilities are located at 136 Main Street in LaGrange. The Troup County Historical Society is a non-profit […]
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Great brands continue to thrive for years after their introductions. Others don’t. The great ones control categories and set examples for others to try and mimic. Brands like McDonald’s, Ralph Lauren and Apple are emblematic of great brands. Why do these enduring brands continue to exist? I believe it is in their brand leadership. There are […]
It’s no secret that location-based social networks are growing in popularity and usage. While planning your mobile web strategy and assessing mobile marketing opportunities, don’t forget about these services. People are interacting with your company on Foursquare, Gowalla, Yelp and more. If you’re not there to monitor reviews and provide feedback, you’re missing the chance […]
If you have ever marketed your business online, chances are you’ve bought more than one domain name over the years. It’s important to periodically review all of your domains, even the old ones pointing to a micro-site promotion you ran eons ago. If you don’t, you may be losing out on traffic, money, or even […]
Read More… from 3 Reasons Long-Term Domain Registrations Make Sense
The desire to stretch a brand outside of core offerings seems to be a temptation that big companies struggle with at one point or another. Instead of capitalizing on what the business does best by innovating the core product and delivery, they try to use a high level of name recognition and brand equity in […]
McDonald’s now reaches Hispanic consumers on smartphone devices through mobile-optimized advertising on MeEncanta.com (a sister site of McDonalds.com). Through digital media buys and redirected mobile traffic from MeEncanta.com, mobile Hispanic consumers are directed to targeted, landing pages optimized for smartphones. These mobile landing pages feature full-length video playback of national advertising messaging and are offered […]