Adology recently posted a blog entry entitled Marketers Promote Customer Service as a Competitive Edge. In it, an Empathica study suggested companies should begin promoting exceptional customer service as a way to separate themselves from their competition in the marketplace. Indeed, customer service is an important component of the entire brand experience. But should we […]
Category: Blog
Define your Brand Advocate
Have you ever sat down and defined your brand advocate? Not just a broad description of your brand’s target audience, but a rich definition of the perfect individual that reflects your brand? Many clients we work with find this very unnatural: they are absorbed in age bands, income ranges, and socioeconomics tags. If you feel […]
Kelsey Launches New Houze & Associates Website
Kelsey has worked with Houze & Associates – a company specializing in the evaluation, design, and administration of employee benefit plans for employees throughout the Southeastern United States – since 1999. As part of an effort to broaden visibility and increase awareness of their offerings, Houze asked Kelsey to assist in developing a brand development […]
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Why is Branding so Important?
In today's world of advertising, business owners should be focused on the most effective method for creating brand 'awareness' without breaking the bank. The resounding answer seems to lie in establishing a powerful and consistent brand image. So why is brand development so important, and why now? And how exactly is more expenditure on the […]
Small Design, Big Ideas
As a business owner, you have spent alot of time and consideration on your current website. What you may be wondering now is, is it possible to translate the big ideas of your current site into a smaller space such as the mobile web. This article will aid you and your team so you can […]
Getting a Feel for Paper: Smarter Choices for Your Business & the Environment
Many of you may be thinking, “what could my company possibly do to help the environment?” This article will help you understand that becoming good environment stewards doesn’t have to be painstaking. There are small steps you and your company can take to help out the environment starting with your company printing. Paper and its […]
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3 Ways Brand Development Benefits Your Business
During slow times, a business’ first instinct is to cut costs. I came across a recent statistic showing how increasing brand loyalty by just 2% is equivalent to a cost reduction program of 10%. Wow! This just underscores the importance of driving your company through the use of an effective brand strategy, a strategy which […]
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Advertising in a Recession?
Money is tight and confidence is low, but every cloud has a silver lining, even if it’s hard to find. Advertising budgets are always the first to be cut during an economic downturn, and if you listen to the magazine and newspaper sectors, this time is no different. However, there is one big exception. Unlike […]
Collaboration with Google Apps
Gmail has made a name for itself as a great email system largely because of it's accurate spam filtering, and since it's launch in 2004 has become the 3rd largest free email provider. Google recently released Google Apps for Business, a suite of software-as-a-service business tools including email (Gmail), calendar, documents and intranet websites customized […]
Finders, Keepers… or Not
Have you ever heard the saying, “A buyer is not your customer until they buy again.”? There is much truth in this statement. The number one goal of most every organization is to increase revenue. Likewise, most companies allocate large amounts of time and money toward acquiring new customers who will enable them to achieve […]