Brand strength relies on cohesion, or maintaining a positive image that “sticks” with customers. To strengthen your brand, you must remain consistent. […]
Why your brand needs glue.
Tag: brand strategy
How to Respond to Negative Reviews
When someone posts a poor review, you must respond. So, follow these steps toward better responding. Prepare your mind: First, calm yourself. If you’re emotions are high, if you feel angry, if you want to tell that customer “you’re wrong!” you need to relax before you review. We recommend using calm.com for 5-10 minutes. […]
Billboards Gone Wrong.
Sheets in the pool. One beer boat parties. Dogs and Tito the lawyer? Clearly, these eleven billboards messed up somewhere. But let’s be serious for a second. We laugh at these billboards, not because of any intended humor, but because of their irony. Each says something important, but its placement and context deflects the brand’s […]
3 Tips to KISS Your Brand Development Strategy
Implementing a new brand development strategy can be a daunting task, and it can be easy to drown in a sea of details, personalities and complications. […]
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